Careers

Position Description: Social Media / Marketing Specialist

Title: Social Media / Marketing Specialist
Department: Marketing
Reports To: Marketing Manager

Summary

Carver Federal Savings Bank is looking for a smart, creative, motivated, and digital-savvy individual who's eager to gain hands on experience working alongside the Marketing Manager to help develop and implement Carver's multimedia and social media presence! In addition, to assisting in the execution of Marketing campaigns to include, but are not limited to lead generation and tracking, new business development, revenue retention, product launches, sales support, Web-presence and other marketing-related activities.

A self-starter who has experience with social media platforms such as Twitter, YouTube, LinkedIn, and Facebook. Applicants should have superior work ethic, excellent written and oral communication skills, and knowledge of social media tools and platforms.

Responsibilities will include, but are not limited to:

Social Media

• Assisting with the development and implementation of a social media strategy.
• Recommend, draft, and editing copy for social channels to be posted and scheduled on a daily basis.
• Researching social media trends, tactics, and techniques to keep abreast of the latest web communications.
• Monitoring and maintaining web communications services that involve social media platforms such as Twitter, YouTube, LinkedIn, and Facebook.
• Tracking and analyzing social media and website statistics to inform the office's digital media strategy. (e.g. page views, Instagram followers, recent review counts).
• Assist in the planning and execution of social media promotional plans, creation of social media contests, content moderation, and general outreach of Carver’s Facebook social media page.
• Review and maintain marketing content on web properties and intranet sites.

Marketing & Events

• Support community events and branch activities through the planning, execution, and event follow-up. You may act as a brand ambassador and event concierge.
• Accompanying the Marketing Manager on quarterly branch visits; submitting work tickets and working with facilities to assure the necessary work has been completed, and open to running errands.
• Organize promotional inventory; and fulfill branch collateral requests.
• Provide creative input on the marketing collateral.
• Assist in the production of marketing collateral and presentations. This could include working with business leaders to ensure content is correct, proofreading materials for accuracy, and collaboration on design elements.
• Assist in the execution of marketing plans in order to meet business needs, drive business results, and build brand equity.
• Light copywriting, and proofreading for marketing presentations, Web site, direct marketing, product collateral and sales materials.
• Performing other administrative duties as necessary.

Marketing Research

• Develop demographics lists and reports for referral loans
• Research Webinars, Marketing to millennial and Social media strategies
• Zipcode targeting

Other

• Assist in editing Carver Communication and letters to clients and media as needed.

Requirements

• 1-3 years of relevant Marketing & Social Media experience
• Knowledge of all social media platforms (Facebook, Twitter, Instagram etc. )
• Familiarity with Microsoft Office, especially Word & Excel
• Must be able to work independently
• Strong organizational skills
• Excellent verbal communication and writing skills
• Bachelor's Degree in Communication, Advertising, or related field preferred